We sell every lead once because that is the only version worth buying.
Primal Prospect is an independent lead business run by people who have worked a phone list. We generate the traffic, own the form the consumer fills out, and hand the record to one agent.
Why we started
Most life insurance leads are sold three to eight times. The consumer gets a dozen calls in an afternoon, stops answering, and every agent who paid for that record loses. The seller made money either way, which is exactly why the model persists.
We took the opposite position. We run our own advertising, own the form the consumer fills out, and sell each record exactly once. That makes our inventory smaller. It used to make our price higher too — it no longer does, and that is the part worth explaining.
Owning the form is what makes that possible. We run the ad and the form the consumer fills out, archived with the consent text and the timestamp, so every record is a real request rather than a name resold from a data broker.
We deliberately keep the form short. Three questions, not nine. A long questionnaire does not measure how badly someone wants coverage — it measures how much patience they have on a phone screen, and it throws away people who would have bought. So we ask for the three things an agent actually needs to make the call, and we let the form prove the part an agent cannot check from a spreadsheet: that the number is real.
That proof used to be our own text message asking the consumer to reply YES, and we would hold the record — sometimes for days — waiting. Most people never replied. The ones who did were worth a lot, so they cost a lot. The form now handles it: it will not submit until the consumer enters a one-time code sent to their phone. We do not send that code and we take no credit for it. It is simply better proof, gathered at the only moment the consumer is still paying attention, and almost everyone completes it.
More confirmed numbers for the same advertising spend is the whole reason a lead is now $15 instead of three times that. It is not a discount and the lead is not worse. A shared lead still costs about $12 and still goes to everyone at once. Ours costs a few dollars more and goes to one person.
Questions before you buy anything?
Ask us how the traffic is generated, how leads are verified, how replacements work, or anything else. A real person answers.