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Legal

Terms of service

The agreement between you and Brandtogo LLC covering account use, lead purchases, credits and calling conduct.

Last updated  August 1, 2026 Effective  August 15, 2026
On this page
1. Your account2. Buying leads3. Exclusivity4. Disconnected numbers and replacements5. How you may call6. Our obligations7. Suspension8. Liability9. Changes
01

Your account

In plain terms
You must be a licensed producer, one person per login, and you are responsible for what happens under it.

Accounts are issued to a named individual holding an active insurance producer license in at least one state you intend to receive leads for. Credentials may not be shared across agents, downlines or agencies without a written team agreement.

You are responsible for all activity under your login, including calls placed to leads delivered to it.

02

Buying leads

In plain terms
You prepay for a block of leads at the posted price. The balance draws down as leads are delivered and does not expire.

Blocks are charged in full at purchase. Each delivered lead draws one unit from your balance at the price in effect when the block was bought.

Delivery speed depends on your filters and the volume available in your selected states. We do not guarantee a delivery rate or a date by which a block will be filled.

03

Exclusivity

In plain terms
Each lead is sold to one agent. We do not resell it, and you may not resell it either.

A lead delivered to your account is not delivered to any other buyer. This exclusivity is permanent, not a time window.

Exclusivity is our promise, not the consumer’s. We sell each lead to a single agent and never to a competing buyer. We cannot, however, guarantee that the same consumer has not independently filled out other forms, responded to other advertisers, or been in contact with other agents on their own. Our commitment is that the lead never leaves us to anyone else — not that the consumer has spoken to no one but you.

You may not resell, syndicate, share or otherwise transfer a delivered lead to another agent, agency or lead buyer. Doing so is grounds for immediate termination without refund of the remaining balance.

04

Disconnected numbers and replacements

In plain terms
We replace a lead only when its number is disconnected. Flag it within 48 hours and we replace it with a fresh lead — not a cash credit. Nothing else qualifies.

We replace a lead only when its phone number is disconnected — the line is not in service when you call it. That is the only qualifying reason. A number that rings, goes to voicemail or is answered is connected, and its lead is not eligible for replacement. No other problem with the contact information qualifies, including a misspelled, incomplete or incorrect name, or a call answered by someone other than the person named. A lead who answers but is not interested, did not buy, disputes signing up, or is simply hard to reach is also a valid lead and is not eligible for replacement.

A lead is a name, a state and a working phone number belonging to someone who asked about coverage on our form and confirmed that phone number by entering a one-time code the form required. We do not represent that it carries anything further, nor that the consumer will answer a later call. A record holding no more than that is complete as sold and is not eligible for replacement.

Replacement requests are submitted from the dashboard — open the lead under My leads and choose Report disconnected number — within 48 hours of delivery, or by contacting support within the same window. Every request is reviewed against the delivery log. Once approved, a fresh lead matching your licensed states is added to your account, usually the same day.

The remedy for a disconnected number is a replacement lead, not a refund to your card. Unused prepaid balance is refundable at our discretion if you close your account in good standing.

05

How you may call

In plain terms
Calling a delivered lead is your responsibility to do lawfully — TCPA, state rules and any applicable do-not-call obligations.

You remain the caller of record for every lead you work. You are responsible for complying with the Telephone Consumer Protection Act, state telemarketing and licensing rules, and honoring any opt-out a consumer gives you.

You may not use a lead for any product or purpose the consumer did not request, and you may not contact a consumer who has asked you to stop.

06

Our obligations

In plain terms
We deliver exclusive leads that match your filters and keep the platform available.

We provide single-buyer leads that match the filters set on your account and the dashboard used to work them.

We do not guarantee that any lead will answer, qualify or close. The service is provided on a commercially reasonable basis and may occasionally be unavailable for maintenance.

07

Suspension

In plain terms
We can suspend or close an account that resells leads, calls unlawfully, or charges back in bad faith.

We may suspend or terminate an account for breach of these terms — including resale, unlawful calling, fraud, or abusive chargebacks — with or without notice depending on the severity.

Where a termination is for cause, the remaining balance may be forfeited. Otherwise, unused balance is handled as described under Credits and refunds.

08

Liability

In plain terms
The service is provided as is, and our liability is limited to what you paid us for the leads at issue.

To the fullest extent permitted by law, the service is provided “as is,” without warranties of any kind, and we are not liable for indirect, incidental or consequential damages, including lost commissions or business.

Our total liability for any claim is limited to the amount you paid us for the leads giving rise to the claim.

09

Changes

In plain terms
We may update these terms, and continued use after an update means you accept it.

We may revise these terms from time to time. Material changes take effect on the effective date shown above, and superseded versions are archived and available on request.

Continuing to use the service after a change takes effect means you accept the updated terms.

Primal Prospect is operated by Brandtogo LLC. Questions about this document go to legal@primalprospect.com.

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© 2026 Brandtogo LLC

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