Sold once. Delivered in seconds.
Every lead is a consumer who asked about whole life coverage on our own ad, on a form that would not submit until they cleared a one-time code. It reaches one agent, seconds later. Pay per lead, set your own volume, stop whenever you want. Nothing else on the invoice.
What $15 a lead actually buys you.
You pay for a block up front and it fills with live leads from the states you picked. Here is the whole mechanism, start to finish.
Every lead carries the prospect's name, state and phone number. Without an account, you get a Google Sheet by email that fills itself as your leads arrive. With an account, every lead is added to your dashboard as it comes in and you can track its status and outcome — plus any combination of the channels below, each switched on or off whenever you like.
The $15 is the only number that changes.
Every block includes all of this at the same per-lead price — no platform fee, no seat charge, no minimum term.
Three fields from them. Four facts from us.
The consumer gives three things: their name, their state, and a phone number that has to be real — because the form will not submit until a one-time code sent to it is entered back. The other half of the record is proof: that they confirmed it, when they confirmed it, how fast it reached you, and that it reached nobody else. Nothing is appended, estimated or bought from a data broker.
That is the whole record. Discovery is yours to do on the call — we would rather sell you five conversations than one profile.
A shared lead costs about the same. It just is not yours.
Shared leads are cheap because the same record is sold to everyone at once and nobody checked the phone works. Ours costs about $3 more and goes to one person. That is the whole comparison, but here it is line by line.
| Primal Prospect · $15 | Typical shared lead · about $12 | |
|---|---|---|
| What it costs | $15, one buyer | About $12, 4 to 8 buyers |
| Agents who receive it | One. Yours, permanently. | Three to eight, sold at the same moment |
| Did anyone check the number? | Yes — the form would not submit until they cleared a one-time code | No. You find out on the dial. |
| Age of the record | Seconds | Hours to months, often resold aged |
| Where it came from | Our ad, our form, our traffic | Brokered, co-registered or resold from a list |
| What a disconnected number costs you | Nothing — replaced free within 48 hours | The full price, and the next one too |
The first five minutes decide the sale.
Harvard Business Review looked at 2.24 million inbound leads and the MIT Lead Response Management study measured the same curve: contact odds collapse inside the first half hour after a form is submitted. A resold, aged lead has already spent that window.
You have to make money for us to make money.
There is no contract here and no monthly fee. The only reason you would ever buy a second block is that the first one paid for itself, which makes your close rate our problem as much as yours. We would rather sell you fewer leads that connect than more that do not.
So we keep working on the parts that decide it: who the ad reaches, how short the form is, what has to be confirmed before a record is released, and how fast it gets to you. When those improve, your dials turn into conversations more often and you come back. Those are the same number, and we would rather grow it than grow the invoice.
Start with ten and see how the calls go.
Opening an account is free. Nothing is charged until you order your first block.